Evaluation Presentation Ideas

We decided to present question three together in the form of a video. We filmed this last lesson and will be editing this footage today. We managed to get most of the footage completed but we need to film some more shots of responses.

Evaluation Presentation Ideas

After looking at the ideas for our evaluation quesitons we decided to answer them together. Although we answered them together we will each present a question seperately and one together.

I will be presenting question one from the evaluations and I will create it in the form of a commentary voice over shown with the final cut.

Evaluation Presentation Ideas

For the evaluation question I am presenting, I am going to use Prezi. I have used it before and i'm confident it is an effective way to answer Question 2. I will use pictures to compare the digi-pack with magazine advert. I will use the different aspects of Prezi to show the similarities and differences between the main product and the ancillary tasks.

Evaluation Presentation Idea

After thinking through different ways of presenting the different evaluation questions, we decided to take on each question and produce separate responses to the evaluations with different methods of presenting each question. I have decided to use my skills in 3D design and computer editing to produce a 3D city-scape and integrating the responses of the evaluation in the final outcome.

Lesson Summary

Today we were filming for our evaluation question 3. It took a while due to things going wrong and us in hysterics. We managed to get the answering part of the video done and we hope to edit the footage next lesson.

We also hope to film more 'response' videos so we can create a mash up video of different ages/genders responding to the final cut. We managed to film one response of the main target audience, young females.

Evaluation Question 4)

Notes on the question before we present them.

How have you used new media technologies?
- Camera (HD)
- Prezi (Research)
- Garageband
- Final Cut Pro
- Photoshop (Digipak/Mag ad)
- Photoplus x3 (Animatic)
- Movieplus x3 (Animatic)
- iPad

The HD Camera allowed focus pull effect which we wanted to use. Strong depth of field was also created using the camera. We could also change the ISO number therefore brightening/darkening the footage.

We had an idea to use the Sandi Thom music video effect, Slow motion but in sync. Final Cut Pro allowed us to create this effect however, we decided not to use this effect for our final cut as the audience suggested it was too much like a 'filler'. We used Garageband to help with this as we had to film Mike singing and playing at double speed. We cut part of the song that we wanted to edit and then sped it up, we then exported this to Mike's iPad so he could mime to it when in location.

The flashback effects we found on Final Cut Pro we decided not to use these however as we felt they were too, 'studenty' and 'gimmicky'. We used the fading technique to show the flashback merge with reality like a memory drifting through our minds. The fading was a simple effect that was able in Final Cut.

Unfortuantely, we didn't have a dolly and so tracking shots would be 'shakey'. We decided to use the zoom on the HD camera but slowly. This would give the effect of tracking back which is what we wanted to achieve.

We used Final Cut Pro for the editing of the video but encountered some technical problems while in post-production. The redering of the footage became a nuisance as it took time to render. The playback wasn't great either as the files were big and therefore when we tried to edit the footage would sometimes 'jump'. The only other issue was the exporting time, as the files were HD and large it took a long time to save them as Quicktime files.

For the Digipak and the Magazine advert we used Photoshop to edit the images. We edited the shadows/highlights and the brightness/contrast. This helped make the image appear more cinematic to its previous asthetics. We also downloaded fonts that were used in both ancillary tasks and kept the colour scheme throughout.

During our research we found new ways of presenting our findings. Using Prezi and Wordle we could show our technical skills in IT and it makes the Blog more visual. We used social networking sites such as: Myspace, facebook and twitter to gather some information on audience and other things.

The animatic was done using Photoplus x3 and Movieplus x3. Using a grafics tablet we edited the storyboard hand drawn. We did this by colouring in the images. After edited we piece it all together using the movie software and created the animatic.

Evaluation Question 3)

Notes on the question before we present them.

What have you learned from your audeince feedback?

Audience Research: Who likes the song?
Pitch and the feedback
Animatic Feedback
Video Feedback: First lot of editing
Video Feedback: Second lot of editing
Feedback on Magazine advert
Digipak Feedback
Feedback on Rough Cut
Feedback on flashback effects

How we improved each step of the way thanks to the audience feedback.

Audience = Can aim at specific audience and use conventions specific to that age/gender group.
Pitch = Can finalise ideas and work on blogger work to prepare for the video.
Animatic = How we can improve the 'actual' video from the animatic. What effects the audience feels fits with the story idea.
Video = Improving the working progress and seeing what works and what doesn't to others opinions. Taking on board the audience feedback and listening to what they say and correcting our video from what they felt didn't work so much.
Magazine Advert = Changing order and text size. We also got rid of some parts of the text as the audience felt it didn't look right.
Digipak = Doing another shoot. Re-editing the photographs so they appear better. Moving and changing the typography.
Flashback effects = Taking on the audiences opinion we decided an effect wasn't specifically needed in our video and so stuck to no filter but the fading effect at the end of the 'memory'.

Evaluation Question 2)

Notes on the question before we present them.

How effective is the combination of your main products and ancillary texts?
Magazines advert + Digipak + Music Video.

Artist appears in all three. (Mike)
Typography is same for the ancillary tasks.
The colour scheme for the ancillary tasks is the same.
The song 'All those nights' and it's lyrics fit with the album title 'Those Autumn Days'.
The photographs link well with the song and the album title.
Mise en scene (Clothes and guitar) are the same throughout.

Unfortunatley, there is no scene in the video with autmn scenes or leaves on the ground.
Girl doesn't appear in the ancillary tasks but, we decided to focus on the artist.

Evaluation Question 1)

Notes on the question before we present them.

How does your media product use, develop or challenge the forms and conventions of real media products?

Forms and conventions of music video = Close ups for emphasis on artsit. Singing in sync to the music and instruments in time. Match on audio. No actual conventions as music video can be created however.

Forms and conventions of Singer/songwriter = Write. Compose. Heart throbs. Experiences. Love, Romance. Acoustic. Guitar, Piano. Solo.

Challenging conventions!
Locations = The locations are mundane as its 'the little things you remember' mostly. Although, we ended up using a very conventional scene on the sea front at sunset however, this scene didn't include any 'love' between the two characters. It was just a performance shot.

Evaluation Presentation Ideas

Question 1)
Audio commentary over final cut
Audio commentary over images (after video)

Question 2)
Prezi

Stop Motion

Question 3)
Video

Text on Blog

Question 4)
Google Sketchbook

Prezi