Tuesday, 1 February 2011

Evaluation Question 1

How does your media product use, develop or challenge the forms and conventions of real media products?


We have also collected a few screen grabs that show a similarity between different media texts.










This shows a similar use of lighting in both Ellie Gouldings 'Your song' and our music video. We feel this effect of lighting gives a real dramatic feel to the shot and links well to the lyrics of the song we used. Unlike Goulding however, we have placed the artist in the middle of the shot instead of the right third. This puts more ephasis on the artist.











Again we are looking at 'Your song' covered by Ellie Goulding. We noticed that Goulding's video portrayed more mundane locations like our video. We discussed how this was less conventional to this genre style. Here the shots are similar as the framing shows the artist on the right side with the train window in the other two thrids of the frame.











Although our song didn't include a piano in the score we wanted to show a flashback of the two characters taking part in something together. We felt the symbol of a 'duet' would show how 'in tune' the two characters are. In 'Your song' Ellie Goulding is seen in a very similar shot. Again the main artist is closer to the audience so that they can relate better. However, in Gouldings video, she isn't playing the paino in this scene which could suggest 'out-of-sync-ness' in the relationship at that particular time.











In James Morrison and Nelly Furtado's 'Broken strings' music video. we see Morrison pick up the guitar which is sat next time him. We used this idea in our music video to link the guitar playing itself to the performance. Our shot of this event is in the same frame as the previous effect and not a MS of the artist.










Our opening and ending of the music video is of the guitar playing itself. We were inspired by the 'Confused.com' advert which showed a guitar playing itself. The strings move on their own. We created this idea but using framing we managed to show the strings playing themselves without making the technique too difficult for us. The idea of the guitar playing itself symbolizes the idea that things (relationship) carrys on even when seperate from artist (each other). We used this technique to book-end our video making it feel more complete.


Female Character/Relationship Representation.


In our video we use a female character who is the singers girlfriend. We looked at how the 'perfect' female is based around the idea of blonde hair and blue eyes. Here we have looked at Drew Barrymore in '50 First Dates', portrayed as a smart blonde how can be a bit ditzy. Bright colours make the blonde stand out more. Keira Knightly in 'Love Actually', more of a mellow blonde, shown with slim figure and comfortable/fashionable clothes. Finally, Jessica Alba in 'Valentines Day', he blonde is alot more of a 'bleach blonde' which makes her face look more pale and her features are hightened.

The media usually represents females as feeble, innocent and weak yet we often see a sense of voyerism in popular music videos, especially R&B. Being a singersongwriter, we looked at romantic and rom-com films as this shows conventionally, the idea of the perfect couple. They have fun together and 'fit' together like a puzzle. This relationship is seen throughout the video and the audience agreed as they would "aww" at some scenes and there was talk of "the cute babies they would make". Our representation of the movie industries couple is obvious in the video and is successful.

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