Evaluation Question 3

What have you learned from your audeince feedback?

Our audience feedback is very significant to our music video and ancillary tasks. Without the feedback gained we wouldn't have noticed certain mistakes or that some shots didn't work. (Performance of slow motion syncing effect)
We noticed that as a genre singersongwriter is usually appreciated by the majority of people. The older age category like the mellow sounds and enjoy listening to calm relaxing music and the young teens like to hear lyrics that relate to their life. The females gave a much better feedback to the video as they felt more sympathetic to the video and the artist is male, attracting females.

Original image to our inital idea for magazine advert image. This is from our second shoot. The audience feedback helped us make our advert appeal more to the target audience.

Our final product was created with the help of our audience and without them our product wouldn't be as successful. Throughout the project we used the 'uses and gratification theory' to help us with our products.















Our first font cover didn't turn out well. Our audience agreed that it was just too much. We then simplified the image; more like Chase Coy's actual covers. We added text into the image just to see where the text would go. This fitted well but we made some alterations as the audience felt colour and position could be changed.


Our final design for our front cover of our digipak. We changed the other parts of the digipak from the audience feedback also. We used the same typography as we did for the magazine advert. This showed links between the products which the audience noticed well.










From our feedback we were told that the train scenes appeared too dark and so the audience couldn't see him singing. We had to shoot towards the light and this is why the footage came back underexposed. After getting the feedback we then used 'colour correction 3-way' to alter the brightness. This made the clip more clearer and the audience felt the improvement made the video flow more.










We also got feedback that said the scene with the slow motion effect was too much of a filler. Here we decided to go out filming again and so filmed more performance. This made the video flow more and keeps the performance and story going. The 'filler' section dragged on the video too much but now the video is smooth.